Implementing integrated health campaigns: decision-making and planning guide

Overview

This WHO decision-making and planning guide provides a framework for countries considering the integration of health campaigns across multiple health programmes. Developed by the World Health Organization in collaboration with the Health Campaign Effectiveness Coalition and partners, the guide responds to the need for more coordinated, people-centred approaches to campaign planning and delivery. It outlines the rationale for integrating interventions such as immunization, malaria prevention, neglected tropical disease control and nutrition services, highlighting potential benefits including improved coverage, operational efficiency, cost-effectiveness, equity and strengthened health systems, while also addressing associated challenges related to governance, financing, logistics, workforce capacity and safety.

The publication presents a five-step process for decision-making and planning: establishing a multisectoral coordination mechanism, mapping planned campaigns, assessing opportunities for integration, developing a multi-year integrated workplan and budget, and regularly reviewing implementation plans. It further summarizes key considerations before, during and after integrated campaigns, including coordination, financing, microplanning, human resources, communication, supply chain management, monitoring, pharmacovigilance and post-campaign evaluation. Drawing on country experiences and existing guidance, the document aims to support programme managers, policymakers and partners in institutionalizing integrated health campaigns and improving the effectiveness and sustainability of campaign-based delivery strategies.